“When authentic Suzan takes the stage, it will be all over!”

Those were the words of my speaker coach, David. I looked at him, confused.

“I’m authentic on stage,” I said.

David studied me before replying, “You are a wonderful trainer. Your content is exceptional, clear, organized, and easy to follow. But there’s still something missing.”

He paused, then said, “YOU.”

I was baffled. “Me?”

“Yes, you,” he said. “The audience knows your success, awards, and achievements, but they don’t know you. You need to tell your story.”

I hesitated. Tell my story? Was he asking me to share how I once became physically exhausted and financially upside down?  To admit the impact, the fears, and even the private thoughts that had once kept me stuck. Why would I do that?

The first rule I learned after immigrating to Canada was, ‘Don’t go telling people our business!’  I thought everyone understood that rule!

But David insisted. Nervous yet trusting, I told my story for the first time. I shared my exhaustion, my struggles, and the shame that had kept me from asking for help. I admitted that I had prayed for an answer, which led me to where I stood at that moment.

As I spoke, the room fell silent. It was as if the audience had collectively stopped breathing.

That moment changed everything. I learned that storytelling isn’t just about sharing experiences; it’s about creating connections.

Why Leaders Must Embrace Storytelling

Storytelling is a powerful tool for leaders. Here’s why:

🔹 It Creates Authentic Connection – Facts and achievements impress, but stories make people feel. When leaders share personal experiences, they foster trust.

🔹 It Levels the Playing Field – Leadership can create an invisible wall between authority figures and teams. Storytelling humanizes leaders, making them relatable.

🔹 It Drives Change – People resist directives, but they embrace transformation when they connect with a shared experience.

That day, my personal story became my Brand Story, the foundation for connecting, inspiring action, and growing my business.

Your Story Has Power

The right story, told well, can change everything.

Are you unsure if or why you should tell your story?

Take the next step in your Influencer’s Journey. Click here to join us for Unleash The Power Of Your Story 2-Day Training.