“Vulnerability is not winning or losing; it’s having the courage to show up and be seen when we have no control over the outcome. Vulnerability is not weakness; it’s our greatest measure of courage.”- Brené Brown 

Are you a private person who is reluctant to share details about your life?

Do you have concerns that sharing too much will have you come across as unprofessional and without boundaries?

If you learn how to tell the right story, sharing an intimate story could make you millions. Stories connect your audience with your brand more deeply and intimately. Telling your brand story is an essential part of establishing your brand in the market.

This week I sat down with Social Media Strategist Turiya Hodge. Learn the lesson that taught her the power of vulnerability. Yes, it is storytime!


Why Vulnerability Is the Fuel In Every Story

Vulnerability is a powerful component in storytelling because it creates a human connection unlike anything else.

Vulnerability is the state of being exposed to the possibility of being attacked or harmed, either physically or emotionally. To be vulnerable is to be willing to feel uncomfortable emotions that we’d probably prefer to avoid. Unfortunately, we often think of vulnerability as a weakness; however, best-selling author Brené Brown writes that vulnerability sounds like truth and feels like courage. 

In fact, without vulnerability, you can not truly feel connected.  Without connection, it isn’t easy to understand or resonate with other people. As a business owner, connecting with your divine client is essential if you want to stand out, serve others and create success. 

“There is a difference between vulnerability and telling people everything about yourself. Vulnerability is a feeling. Telling everyone about yourself is just facts and details.” – Simon Sinek


Vulnerability Creates Connection

The truth is any time you put your pen to paper or place your work in front of an audience, you become vulnerable. What gives storytelling power is not your triumphs and successes. Instead, it is sharing your most vulnerable moments — your experiences of loss, grief, self-doubt, fear, failure or even shame.  Choosing to be vulnerable and authentic while telling your story gives your audience insight into the challenges and disappointments you have faced, as well as the lessons and personal growth needed to achieve your success. In addition, storytelling provokes an emotional reaction in the listener. A well-told story will take the listener on a journey, allowing them to identify and emotionally connect with the characters. Essentially it makes your brand relatable because your audience, the people you are trying to communicate with, also struggle. We can all relate to stress, insecurity, feeling foolish after making a mistake, and feeling afraid when trying something new.

It is time to craft a story that speaks directly to your divine client. Yes, people will pay you to learn the lessons hidden in your story.

Book a time with Suzan to learn more about developing your brand story. http://bit.ly/TalkWithSuzan