“At its very core, marketing is storytelling. The best advertising campaigns take us on an emotional journey–appealing to our wants, needs and desires–while at the same time telling us about a product or service.” – Melinda Partin

Are you struggling to build a better connection between you and your audience?

Do you desire to have an audience filled with action takers?

Believe it or not, your story is the secret sauce to your social media. But, what do you do when you feel…

  • You don’t have a story to tell.
  • Your story is not relevant to your business.
  • Uncomfortable sharing your story.

This week I sat down with Social Media Strategist Turiya Hodge. Learn why promoting your product and services is not enough to connect and engage on social media. Discover why your unique story is the secret to producing videos and posts that attract your divine client. 

Why Tell Your Story


In today’s highly digitized world, consumers face advertising overload. With so much information, it becomes easy for a business to get lost in the noise. Although your company provides a product or service, ultimately, you are dealing with people. The truth is, people do not connect with your WHAT, so how do you break through all the noise and make sure your brand stands out? Storytelling! 

Stories are the essential building block of human connection. Since the beginning of humankind, storytelling has connected us. A well-crafted story instantly grabs attention, elicits emotion, and engages people. The reality is that the decision to buy is more emotional than logical. Telling a story engages the imagination and heart of the customer and helps to distinguish you from your competitors. Your personal story, the tale that defines your cause, purpose and ultimately why your business exists, will most often catch the attention of the people you desire to serve. Why? People must buy why you do what you do before they are ever interested in what you do. 

We All Have A Story To Tell


In truth, people buy from the person with whom they share an emotional connection. The person they believe understands their pain, disappointments, and challenges. They will work with you if they are inspired and believe that your life experiences have given you the grit, hunger and knowledge needed to help them fulfill their hopes, dreams and desires.

We all have a story that has made us who we are—experiences that have shaped who we want to be and the impact we want to have in the world. The key to storytelling is to position your message and to tell the right story at the right time. It is important to be vulnerable and authentic while telling your story to give your audience insight into the challenges and disappointments you have faced and the lessons and personal growth needed to achieve your success. 

Storytelling conveys a more intimate understanding of the journey and passion that inspired you to develop your product or service. Being transparent about the moments in your life that filled you with self-doubt, uncertainty, too many choices or not enough choices, you will connect with those experiencing similar struggles and challenges. It is your story that will cut through all the information overload and clutter. The right story will convey a message and influence your divine client. When you tell a story that gives the audience a glimpse into your private or uncomfortable moments, you say, I relate to you. I am like you. 

To learn to speak and connect with your divine client through your story, join us for our complimentary training, Magnetize And Monetize The Virtual Stage.