“The purpose of a storyteller is not to tell you how to think, but to give you questions to think upon.” -Brandon Sanderson
Have you ever said, “My business could be really big and successful if I could just find the right clients!”
Do you struggle to identify your ideal client?
Perhaps, you know who your ideal client is, however, you are challenged with making real connections.
In today’s digital age with non-stop ads and marketing, it has become difficult for us to trust the messaging we see. However, what we are really seeking is a message that speaks directly to us. We want to emotionally connect to the message. We want to know WHY you do WHAT you do.
This is similar to Rumi’s words which say, “what you are seeking is seeking you.” When you speak to and connect through your story to a specific community, it allows you to build a relationship of trust with them. Effective storytelling is one of the most effective ways to connect with those individuals in the marketplace who WANT what YOU have to offer.
Watch my interview with Social Media Strategist Turiya Hodge. Find out how you can use storytelling to create a following and effectively share the WHY that fuels what you do. Learn how to attract the people on each social media platform that are looking for you. Find out how to stand out in an otherwise crowded and noisy marketplace.
Four questions Turiya recommends you ask when using storytelling to attract your Divine client:
- How are you communicating what the 2 AM problem is?
- What’s the experience you had around this challenge?
- What did you learn?
- What do you want people to do-CTA?
It is important to keep in mind that it is not an industry, business or organization you are building relationships with, rather you are building a human connection, one person at a time.